Sony’s PlayStation Stars loyalty programme is bidding adieu, after a solid three years of rewarding gamers for their dedication. The programme, which kicked off back in July 2022, allowed players to collect points that could be cashed in for PSN wallet funds and other goodies from the store. It was introduced in the UK later that same year, expanding its reach to even more gamers.
The decision to pull the plug on the programme comes as Sony looks to reassess what activities its players really enjoy. While the current version of PlayStation Stars is coming to an end, there’s a glimmer of hope that it may make a comeback in a new form down the line. So, for all you gaming enthusiasts out there, this might not be the final farewell to PlayStation Stars after all.
As of today, new members won’t be able to hop on board the PlayStation Stars train, and if existing members decide to opt out, they won’t have the chance to rejoin this iteration of the programme. All those hard-earned points? Well, they’re going to vanish into thin air if members don’t make the most of them before the deadline. But fear not, current members still have until 23rd July to rack up points and snag products before the curtains officially close on this chapter of PlayStation Stars. So, make the most of it while you still can, folks.
Sony has mentioned that they’ve gained valuable insights into what activities players truly enjoy through their experience with PlayStation Stars. In their words, they’re all about evolving with the trends of both players and the industry. So, while this version of PlayStation Stars may be winding down, Sony isn’t throwing in the towel just yet. They’re taking a step back to analyze the key takeaways from the programme and are brainstorming ways to build on this newfound knowledge. Who knows what the future holds for PlayStation Stars? Only time will tell.
