Gearbox CEO Randy Pitchford caused a bit of a stir earlier this week with his comments on social media regarding the potential price of Borderlands 4. In response to a fan expressing concern about the game possibly costing $80, Pitchford made a rather controversial statement. He mentioned that “real fans” would find a way to purchase the game regardless of the price, which didn’t sit well with some people.
In an attempt to clarify his earlier remarks, Pitchford took to social media once again to shed some light on the situation. He shared a video from a previous interview where he admitted that he actually had no idea how much Borderlands 4 would cost. The Gearbox CEO discussed the challenges of pricing games in a competitive market and the increasing budgets required for game development. Despite the uncertainty surrounding the price, Pitchford assured fans that the studio’s goal is to make Borderlands 4 accessible to as many players as possible.
Pitchford emphasized that the success of Borderlands 3 allowed them to increase the budget for the upcoming game, promising an even better gaming experience. He acknowledged the financial constraints faced by some gamers and expressed a desire to make the game affordable for everyone. While a definitive price has yet to be determined, Pitchford hinted that it could align with industry standards set by companies like Nintendo and Microsoft. Ultimately, the decision on pricing will be made by the publishing team, with Borderlands 4 scheduled to release on PC, PS5, and Xbox Series X/S on September 12th.
