The photo platform Pinterest introduces advertising in Germany and several other European countries.
The ad formats for the advertisers via a self-service platform available, with big brands will also be worked directly, said Pinterest Manager, Jon Kaplan. The Shopping Ads, where you can buy products directly in the posts to follow at a later date.
In the case of Pinterest, users can save images as a so-called “Pins” in accordance with their interests in collections and share them with others. Pinterest is also a visual search engine, where you can find ideas for example, for home furnishings, fashion or vacation. The “Lens”function in the objects in front of the Smartphone camera similar images from the platform.
The common advertising format paid Pins, Pinterest users are to be displayed. This can be photos as well as picture galleries and Videos. On the left of the Pins, brands can direct users to their Websites.
The Show had introduced Pinterest in the USA and in Europe, first in France, to be made available. Now also Austria, Spain and Italy in addition to Germany. The Germany-Start-up Pinterest has been tested Ads from major brands such as Ferrero, Tchibo and Rewe.
Pinterest has, according to the latest data, around 250 million active users currently on the way to the stock exchange – in the US a confidential request for a shares was filed placement. The market is expected to have a total rating of twelve billion dollars.
In the US Pinterest is expanding this week the business with Shopping Ads. Brands to convert about a new System of whole product catalogs in purchase Pins that can be used to purchase Goods. This is accompanied by personalized purchase recommendations. In this business, Pinterest will have in the future Google as a competitor: The Internet giant unveiled on Tuesday a Shopping Show for its image search.
dpa
