Facebook is making its photo service Instagram for Shopping platform. First of all, users can buy in the USA article of 23 brands directly in the Instagram App.
Among the partners for Start-up companies such as Adidas, H&M, Zara, Nike, and Uniqlo, as well as Nobel brands such as Prada, Dior, Burberry, and Balmain. More vendors should follow in the coming months, such as Instagram announced. The international availability of Shopping facilities, there was initially no information.
photo platforms like Instagram and Pinterest are used by many brands to showcase their products. They also sell directly to interested users, for some time as the logical next step is to friction losses in the line to traditional Online to avoid the Shop. Pinterest allows companies in the USA recently, the entire product catalogue of the pictures in the App. In the case of Facebook, the Instagram-Shopping is also considered as a potential important source of Revenue for the future. Instagram has more than a billion users worldwide.
dpa
