is There someone who knows our music preferences very well. The proposed Jogging a Playlist with just the music to move us the most. Provides for us on Monday with the songs, which bring us the most likely to get Up.
There are Streaming providers like Spotify or Apple Music, the more and more playlists for all sorts of moods and Genres on offer. Meanwhile, Streaming is in Germany the most popular way to listen to music – and the providers react to it. However, this has not only economic impact. Streaming can also change the way music is written.
Since mid-2018, streaming audio is the largest revenue segment of the German music market. In addition to the Streaming providers also has for the Labels of benefits. Through data analysis of your streamed music, you can see when a listener clicks away – and react to it.
“music is written differently, since the Streaming is so important,” says the musicologist Martin gap. The beginning of the song has become even more important. Because the Labels only earn on a Stream, if the listener listen to a Song longer than 30 seconds. “So I try not to do as a Label to help the listener clicks away”, says gap who teaches at the Berlin Campus of the University of Macromedia music industry.
The musicians are natural in such statements, as. The German DJ Felix Jaehn, whose Remix of the song “Cheerleader” by OMI was a huge hit, says he’ll be free when you produce Music of such Considerations. “I must say, however, that most of my Songs come pretty quickly to the point and often in the Intro, a Hook,” he adds.
gap tells of studies that show that singing in Popliedern starts now earlier and earlier to attract the attention of the listener. Earlier, there have been Hits from the start, only after long Intros, for example “I’d do anything for love” by Meat Loaf.
in addition to the beginning of the pop hits, the mood of a song is important. “I come home and say to Siri or any other Smart Speaker: “Now play me Chill Out music”,” says Peter t schmuck, who teaches at the University for music and performing arts in Vienna. The majority of consumers is interested not so much in it, of whom a certain Song is. What kind of music you listen to, is mood-dependent.
“Dinnertime Acoustics”, “Deep Focus” or “Movin’ and Groovin'”: songs that fit certain moods or Genres are assigned by editors or Algorithms play lists. What relates to the relevance, playlists are the new albums that are gap and t schmuck for sure.
A popular Playlist on Spotify is called “Tropical House”. It’s full of danceable, poppy electro hits that somehow sound a package holiday in the South Pacific. Felix Jaehn is one of the most popular representatives of the genre. He is “quite sure” that the “Tropical House”-list has carried its success. “I was one of the first artists to become known in 2014, via Spotify,” he says. “Right now I am alone at Spotify for almost two billion Streams on my Songs and remixes. This is crazy and would certainly, without the genre-specific playlists such as “Tropical House” not possible.”
For the Labels, it is especially important to find the entrance to the play lists. “It has been shown that the Playlists are very important Tastemaker,” says t schmuck. But what is the impact Labels have on the streaming services?
sure, you’ll be contacted by the Labels, and am in contact with them, explains Maik Pallasch, head of the German Spotify-music editorial. “But you can’t determine, as licensor, whether and what to see in the Spotify Playlists.” A spokesperson from Apple Music would like to make to the concrete cooperation with Labels, no details, but stresses the independence of the editors that populate the playlist. In the meantime, there are thousands of such curated lists.
In the case of Spotify exist in Germany alone, 400 curated their own Playlists, daily, or weekly, populated by a total of six editors. In addition, there are up to 10 personal Playlists, which propose Algorithms for the headphones that’s right for you music. Overall, including the user-generated playlists – there are over two billion lists, as Pallasch informed.
from This, you could develop a kind of momentum of its own. “Some songwriters have when composing, perhaps the Sound of a certain, Streaming providers popular Genres in the head,” thinking gap. “And there will be, in any case, Attempts by the Labels to find artists who fit into certain playlists.” Frank Briegmann, head of Universal. “We choose artists according to their Talent and potential,” he says. At the same time, he acknowledges: “In Genres such as EDM or Hip-Hop, in which the Streaming-share of the business is particularly large, of course, also included matching Playlists with the Considerations.”
Is similar to pop music in the end? So far the experts don’t want to go. This accusation is as old as pop music itself, says t schmuck. Felix Jaehn is not sure: “music works according to Patterns, formulas, or logical Thinking.” And also gap, it looks similar. Although you could calculate a lot on data analysis, he explains. “But in the end, there are in pop music is still the factor of the Unknown to happiness.”
dpa
