Video game voice actors are preparing to go on strike for the first time since 2017. This comes after months of negotiations with major publishers like Activision and Epic Games over issues such as higher pay, better safety measures, and protections from new generative AI technologies. The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) voted last fall to authorize a strike due to the unwillingness of game companies to guarantee performers rights over how their work is used in training AI or creating AI-generated copies.
Approximately 2,600 voice actors and motion capture artists, including well-known talents like Troy Baker and Jennifer Hale, have been working without an Interactive Media Agreement since November 2022. The strike is set to commence on July 26 at 12:01 a.m. Chief negotiator Duncan Crabtree-Ireland emphasized the importance of fair compensation and informed consent for the AI use of performers’ faces, voices, and bodies.
Despite being close to reaching a deal, the companies involved expressed disappointment over the decision to strike. They highlighted that significant progress had been made on various proposals, including wage increases and safety provisions. However, the key point of contention remains the AI protections sought by SAG-AFTRA members.
The strike could have significant implications for the industry, affecting projects that are years away from release and potentially leading to delays in production. With many popular franchises relying heavily on voice acting and motion capture, the absence of SAG-AFTRA members could impact upcoming titles.
The use of generative AI tools by companies like Activision Blizzard and Riot Games has raised concerns among voice actors. These tools are being utilized to create concept art and assets for games, posing a threat to the traditional role of performers in the industry. Negotiating committee chair Sarah Elmaleh stressed the importance of securing fair and reasonable AI protections to prevent exploitation of actors.
In response to the strike, SAG-AFTRA video game voice actors are planning to hold a panel at San Diego Comic-Con, featuring industry professionals like Ashly Burch and Noshir Dalal. The outcome of the strike remains uncertain, as previous disputes over pay rates have lasted for extended periods. However, the current focus on AI protections reflects the evolving landscape of the gaming industry and the need to address new challenges facing performers.