In the ever-growing world of streaming services, Tubi has emerged as a strong contender, surpassing big names like Disney+ and Peacock in viewership for the month of May. According to data from Nielsen, Tubi saw a record-high of 1 million viewers, a significant 46% increase from the previous year.
While subscription fees for services like Netflix and Disney+ continue to rise, more viewers are turning towards free platforms like Tubi, which offers content supported by ads. Analysts from MoffettNathanson have pointed out that Tubi’s success can be attributed to the escalating costs of subscriptions in the market, making free, ad-supported platforms a more attractive option for many.
Despite facing competition from other ad-supported platforms like Roku Channel and Pluto TV, Tubi has managed to carve out a niche for itself, particularly among younger audiences. With 250,000 TV episodes and movies in its content library, Tubi has become a go-to choice for viewers who are looking for free content and are willing to sit through ads.
Founded in 2017 and acquired by Fox in 2020, Tubi has shown impressive growth, but profitability remains a challenge. However, the platform has reported a 22% increase in revenue year-over-year, indicating that it is on the right track.
Overall, Tubi’s success in outperforming major players in the streaming industry highlights the shifting preferences of viewers towards free, ad-supported platforms. As the competition continues to heat up, it will be interesting to see how Tubi continues to innovate and attract more viewers in the future.