The video game industry has been focusing on creating always-online live-service multiplayer games in recent years, but a new survey suggests that most gamers actually prefer playing single-player games. According to a study from Midia Research, 53 percent of gamers prefer playing alone rather than engaging in online PvP or co-op modes. The survey, conducted in 2023 and 2024 in various countries, revealed that a majority of players enjoy the experience of single-player adventures.
Interestingly, the data shows that older gamers are more inclined towards single-player games, with 74 percent of gamers over the age of 55 expressing a preference for solo gaming. On the other hand, younger players are more likely to seek out multiplayer experiences, with only 30 percent of those under 19 opting for single-player games. Additionally, 58 percent of mobile gamers also prefer single-player titles, despite the prevalence of multiplayer options in mobile games.
Midia suggests that younger players have more time to dedicate to playing live-service games with friends, while older players have busier schedules that limit their ability to engage in multiplayer gaming regularly. The study also highlights that younger gamers often take breaks from games like Fortnite and Apex Legends, indicating a need for new single-player game releases towards the end of live-service seasons.
While the data underscores the enduring popularity of single-player games, it is unlikely that publishers will shift away from live-service games. Despite the high costs and lengthy development time associated with single-player titles, live-service games offer the potential for sustained revenue through ongoing support and updates. The financial incentives may outweigh the preference of players for single-player experiences.
In conclusion, while the survey reveals a strong preference for single-player games among gamers, the allure of profitability may continue to drive the industry towards live-service games. However, understanding the diverse preferences of players across different age groups and gaming platforms can help developers tailor their offerings to cater to a wider audience.
