The providers of connected speakers, Sonos is expanding its business and wants to provide customers for the first time, outside of your household with music.

The US-based company, presented on the sidelines of the technology fair IFA, the model Sonos Move, you can also connect by Bluetooth directly to the Smartphone.

For Sonos is turning a Strategy: The company continued to long only on the speakers that were connected via Wi-Fi, and limited to the four walls of the user. Also, the use of language assistants in the industry to think pioneer. The model Sonos One that can be used with Amazon’s Alexa Software or the Google Assistant, it is now also available in a Version without microphones.

“When we brought out the Sonos One, we thought that we will install microphones in all devices,” said Sonos CEO Patrick Spence. It was shown, however, that not all users feel comfortable.

Even with the recent Ikea-speakers “Symfonisk” with Sonos technology, no language assistants can be involved – the reason for this is rather the targeted price level, said Spence. At the same time, he restricted that language assistant would have been used a total of only a few tasks, while at the time various applications had been expected. At the same time, Sonos is assumed that speakers with voice assistant more popular and with the time and Software from multiple vendors at the same time on the devices will run.

Also, when you Move built-in Sonos again, a microphone System. The company has also for the first time for an automatic adjustment of the Sound to the room environment. The walls and other objects reflected sound can be measured in waves. Previously, you had to run for this feature is called “true play” with a Smartphone, the room, while the speakers made a loud noise.

the Move is with a price of 399 euros is considerably more expensive than many Bluetooth speakers. Sonos points out that the device can also be used with Wi-Fi used, and with protection against drops, dust, rain and moisture particularly robust either. A battery charge is sufficient for up to ten hours of music.

The decision, with the “Symfonisk”model for 99 euros, a much cheaper speaker than the other Sonos devices to offer, be preceded by harsh internal debates, said Spence. “There is a lot of doubt.” He assumes that the Ikea speaker Sonos will open up access to new groups of customers, the more products the company to buy. At the same time, there was also the concern that the lower rate could put the brakes on the sale of the more expensive models. Sonos will continue to focus on devices in a price range of 200 to 800 dollars, said Spence.

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