Netflix knew on the stock exchange for many years only one direction: straight to the top. To incredible 8500 percent, the share price increased in the last ten years. The Streaming pioneer mixed Hollywood and the classic TV industry and made many investors rich. There was a Hall of Fame of Wall Street, Netflix would be one of the hottest contenders.

But the mood is now tilted. On Wednesday, the company presented its latest quarterly figures. The expectations were already muted in the run-up to, accordingly, was clear to all that the Numbers would not be rosy. With what has been presented finally, but hardly any of the investors expected: for the First time since 2011, Netflix had a drop in subscribers in its home market of USA give. 130,000 customers were lost in comparison to the previous year. For the success-spoiled group is a debacle.

it was enough at the end for a slight Plus, owed, Netflix, the development in the Rest of the world: In the second quarter, 2.7 million new paid subscription-based were added to the bottom line. So Netflix remained far below the expectations of five million new users. That turnover and profit was increased, there was only a weak consolation. The share price rushed after trading hours to twelve percent.

threat on two levels

The reasons for the feeble Numbers are called quickly from: according to The company, slowdown in the growth especially in the markets, where recently prices were increased – including in the United States and Germany. In addition, the boot in the last few months were not as attractive as hoped. For the next quarter is more optimistic: With the third season of “Stranger Things” was to run the business well, this Friday the new season of the Bank robbery Show “house of money” starts.

But Netflix needs more than just these two Hits, because the real test is yet to come: Disney, Apple, and HBO’s owner, AT&T will launch in the coming months, own streaming services, and existing competitors, such as Amazon, Sky or Hulu show no signs of fatigue. The threat takes place on two levels: on the one Hand, the attackers have immense funds, on the other, sought-after content.

An investigation showed that more than half of the currently 50 most popular Netflix Shows, other stations want to join in the near future into the Streaming business. Many of them were yet to see against license fee for Netflix, but more of that soon: The company will lose with “Friends” and “The Office,” his two most successful US Shows on direct competitors.

Netflix needs to create their own classics

especially the video platform “Disney+” is expected to reduce the number of tiles in the Netflix menu clear: Disney is the most successful movies of the past few years, including all of the Marvel super hero movies and the “Star Wars”series. Since the Acquisition of Fox famous animation brands such as the Simpsons to Mickey-Mouse-group also belong to the world.

Netflix has recognized the Problem early and trying to keep up with new own productions, the audience at the bar. This is, however, in the money: last year, the production budget of the media was reporting that twelve billion dollars, this year it has increased to around 15 billion. In addition, almost three billion for Marketing to come to this. The mountain of debt has already grown to more than ten billion, to a removal is not only thinking once. However, Netflix has to take on higher risks in order to have a Chance.

Netflix needs new fields of business

is likely to be The next two years for Netflix is the key. The group needs to screw the revenue up excluding a large part in stretching its users to be welded. The subscription fees you can’t increase endlessly, the current Figures show only too clearly. Many investors are asking the group to open up further sources of revenue and to turn off such advertising. Of these, the Netflix creators keep but so far nothing: “We believe that we operate in the long term, a more valuable business by means of us out of the competition for advertising revenue and, instead, entirely to the satisfaction of the audience compete,” it is in the letter to shareholders.

Instead of advertising uses Netflix on other revenues: Product Placement. In the new season of the Mystery series “Stranger Things” have been positioned more than 100 brands, including BMX bikes, Walkie-Talkies, Scrunchies, and Nerd glasses. This year, cooperated Netflix for the first time, with fashion labels such as H&M, Nike and Levi’s. Many of the products were sold out to season start. The business with the Merchandise you “copied” seems to be a lot at Disney.

see also:

Netflix unveiled: This series made the Germans the fastest addictive

Netflix trial: This series we look at the loved one secretly without our partners

“Corrupted”: the Netflix documentary shows the terrifying truth about our honey

So viewers be influenced by: This is the secret of the Netflix-tiles

topics in this article, Netflix’s number of subscribers, Walt Disney Streaming Apple USA Stranger Things Hollywood, Wall Street, AT&T New in Digital Dark side of Instagram A murder case in the USA shows the impotence of the social networks By Christoph Fröhlich display star travel worlds of Norway’s fjords with Hurtigruten early booking offer Twitter-Hit man Macbook offer so outrageous that the seller places him in communication, It doesn’t have to be Whatsapp: The five secure Messenger-the Alternatives By Malte Mansholt streaming service loses series and movies, Netflix stands with his back to the wall By Christoph Fröhlich, Due to data leak, Facebook fine to pay billions of E-Mail, not to read spam filter prevents the literary career of a young author From the Online book store to a trillion group-25 years Amazon: destroyer of the retail trade and the darling of the stock exchange, DPA Computer lame “Could not use put complete IT System”: hackers blackmail Traditional jeweller Wempe Sarin discovered? Suspicious package: Facebook grants the post office its corporate Headquarters DPA Underestimated risk of fire, dangerous! Why Smartphone and Laptop do not belong in the bed Of the painted Mans brings 40 new Levels of Mahjong – free to play! Play labeling for Tweets Twitter wants to look to politicians to strict on the Finger could also meet Trump AFP New Initiative of Facebook and France conclude a Pact against hatred Video Trend Trump as a Princess and Elon Musk as a Kicking-Baby – so funny can Bill deep fakes Of Malte Mansholt, founder of Microsoft, Gates confession: This was the biggest mistake of his career By Malte Mansholt million damage, that’s Why Apple warns that you vouchers with iTunes, no taxes can pay By Malte Mans Hatespeech “of The case, Lübcke and the hatred in the network – such as the police and the judiciary, Holt” now a curse and a blessing of the brand Libra: Facebook’s approach to new currency shows the great Dilemma of the group Of Malte Mansholt hack attacks testing-attacks on the power grid: Russia warns of cyber war – and is itself under suspicion By Malte Mansholt Cyber-War Unit 8200 – these Cyber soldiers are the engine for Israel’s tech boom in Unsolicited Takeover Google stole for years lyrics with an ingenious Trick, the page has been converted By Christoph Fröhlich

LEAVE A REPLY

Please enter your comment!
Please enter your name here